Welcome to Friedmans
At Friedmans, a vibrant New American eatery in the heart of New York City, the ethos revolves around wholesome, fresh ingredients and inclusivity. Focusing on breakfast and brunch, Friedmans delights guests with a tantalizing selection ranging from homemade granola to delicious breakfast burritos and vegan-friendly options. The warm, casual atmosphere invites families and groups alike, while the full bar and happy hour specials enhance the dining experience. With a commitment to sustainable practices, including reusable tableware, and accessible amenities like gender-neutral restrooms, Friedmans not only serves great food but creates a welcoming space for everyone.
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450 10th Ave New York, NY 10018 United States Hotline: (212) 268-1100
Welcome to Friedmans, a vibrant gem nestled in the heart of New York City. This establishment seamlessly blends the casual with the classy, presenting an inviting atmosphere for breakfast, brunch, and lunch lovers alike. Located at 450 10th Ave, Friedmans stands out in the bustling culinary scene with a diverse menu that beautifully marries traditional New American flavors with modern dietary preferences.
- New American Cuisine: Friedmans excels in crafting dishes that are both comforting and innovative. From their homemade granola topped with Greek yogurt to the richly satisfying Avocado Toast adorned with poached eggs and chili flakes, every bite is a celebration of fresh ingredients.
- Vegan and Vegetarian Options: The menu is a haven for plant-based diners, featuring delightful choices like the Impossible Burger and the vibrant Garden Veggie Sandwich. Friedmans ensures that everyone can find a delicious plate to enjoy.
- Signature Breakfast Items: Don't miss the Nova Benny, where poached eggs meet smoked salmon on a crispy potato latke. The Lemon Ricotta Pancakes, garnished with seasonal berries and maple syrup, provide a sweet start to the day that is simply unforgettable.
- Community and Service: Beyond the food, Friedmans fosters a welcoming environment for all, featuring gender-neutral restrooms and easy accessibility. The dining experience is enhanced by a staff eager to cater to your needs, ensuring a pleasant visit.
Whether you are looking to unwind with friends over happy hour specials at the full bar or enjoy a quiet brunch with the family, Friedmans is the perfect spot. With the option for takeout, delivery, and even catering, the restaurant prioritizes convenience without compromising quality.
In summary, Friedmans is more than just a restaurant—it's a gathering place for all food lovers. With a commitment to using fresh, local ingredients and providing excellent service, it’s no wonder that it has become a cherished dining destination in New York City. Whether you're indulging in a hearty breakfast or savoring a midday lunch, each dish reflects the thoughtfulness and creativity of the chefs behind this delectable experience.
So why wait? Visit Friedmans, call (212) 268-1100, and dive into a culinary experience that'll leave you yearning for more.
Really amazing! I'm gluten free and had the club and fries and it was incredible. The GF bread was amazing and the herbed fries superb! No cross contamination in the fry. Delightful meal and service.
The food was amazing! The salmon bowl was filling and healthy and the famous patty melt was juicy!! We also ordered yuka fries on the side which were also delicious but unnecessary since everything else was so filling. The drinks were also delicious and there was happy hour from 4-6PM on a Saturday. Highly recommend to anyone who wants a healthy meal with a nice drink that's affordable.
One of this places that screams New York. Great place for breakfast. It was super cold Friday morning but it was nice and warm inside. Important to know it's a tiny place and you might need to wait for a table. Staff is good, a bit not genuinely care about you but that might be because they are so busy and most 20 year olds comes with feeling of entitlement built in :-) Food is good, vibe is perfect. That's why NYC is still a great place.
American style lunch. Solid options. Decent portion size. Service was decent, I think we had a switch of waiter half way. But staff are very friendly and respectful There are two sections for seating, one near the outside door, and a section further in. Has a diner theme seating.
Always a favorite breakfast spot. Though you can't go wrong with any of their breakfast items, I tried the french toast this time. It wasn't quite hitting the spot like their pancakes ... but that's a tall order. Great service overall, good coffee -- a 5/5 breakfast experience overall.
Friedmans has been on my places to try for awhile and finally got a chance to come twice in a month! Came here for lunch. Recommend coming early as is is popular and gets busy and crowded... Service and food are good. Good variety of options to select from on the menu whether in the mood for breakfast or more hearty meal. Starters: Shared Korean Chicken wings as appetizers.. Yum - they were delicious - 7 big wings to share. Had the grilled chicken swisswich twice with fries... this is a big sandwich and good enough to share as well. Delicious as well. It could use a little more sauce as one half was a little dry both times. Fries were good. Food comes out in good time. They have take out boxes to carry home food you don't finish. Will have to come back to try some other items menu... they look good.
Had a pleasant lunch here on a Sunday and thankfully didn't have to wait to get seated since it was pretty cold outside so I don't think a lot of people were out and about. It's somewhat spacious inside although some of the tables are really close to each other. Personally, I think Friedmans is a bit overhyped and I would never wait for a table because there's so many other good places for lunch/brunch in the city. I did like my meal (grilled cheese sandwich with mixed greens and tomato soup) but nothing was really stand out / incredible. Our server was super sweet and friendly though (the one with the caffeine tattoo on her arm) so shout out to her!
I tried the nova benny, which features poached egg, smoked salmon, and sautéed greens on top of potato latke. The ingredients balances each other out nicely and it was very delicious! We came here on a busy Saturday but the wait wasn't too bad. We were seated after about 15 minutes. Overall, solid brunch spot!
TLDR: New American fare. Probably one of the only reasonably priced places in the area. I'm down with the sandwiches. Turkey club, tuna melt or Reuben. Also, get the fries. I don't really go for places that look like this. Is don't really gravitate towards this type of food but in an area where everything is crazy expensive, Friedman's is that one beacon of light that offers tasty filling food for a reasonable cost. The tuna melt has been my jam. Crusty rye, melty cheese, just the right gooeyness. The fries are well-seasoned, crispy and I hate ketchup but they always accommodate and sub an aioli. The Reuben is solid too if you're in the pastrami mood. Juicy hand-sliced meat, tangy dressing, sauerkraut and that melted Swiss. Recently though, the turkey club. Cranberry aioli is something I would have gagged at the thought of years ago but I'm into it. Salty bacon, tender turkey, it's piled high and just got so much flavor. So yeah - I am a fan now.
We came here for a quick bite on Saturday around noon. Luckily we walked in before there was a line. Decor is fine. Staff is friendly. Food came out quickly. Taste is on the point. BLAT:8/10. Bacon is crispy; flavorful. Steak&egg: 10/10. I'm surprised how tender the steak is. I think this steak is the best of all Steak&Egg I've tried so far. Tender and flavorful.